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18.03.2013 Guest Lecture on "Marketing Management - an Overview"

A guest lecture was conducted on the topic “Marketing Management - an Overview” by Mr. SAIJU JOHN, HOD, MEENAKSHI SCHOOL OF MANAGEMENT on 18th March,2013 with the aim to provide students with a basic understanding of marketing issues related to external environment and focus on understanding the customer markets. He also emphasize on the essentials that young students in the field of marketing get to know how markets are segmented and products can be sold to different customers. Further students learned how to distribute the product to target market and the session was very advantageous for the students of first year MBA to decide on their specialization concerning marketing.
 
        
 
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